Analytical Report on a Marketing Communications Approach Assignment

Analytical Report on a Marketing Communications Approach - Assignment Example The second option seemed more favorable to Samsung because it is most profitable and because of the trend that is presently associated with mobile phones as more people differentiate themselves by the type of mobile phones they use ("Adweek." Adweek. N.p., n.d.) The success of Samsung Galaxy S3 required a well-balanced market mix. Any electronic device requires calculated marketing mix ingredients; otherwise the product might be too good for its value or not good at all (Fill, 2011, pg 23-26). Samsung Galaxy S3 required a good marketing mix for it to attain the anticipated success during the final sale of the product ("Adweek." Adweek. N.P., n.d.) This paper will discuss Samsung Galaxy S3 marketing mix as depicted from the ad and further discuss the implication of the four P’s of Samsung Galaxy S3 marketing mix and show the relations of Samsung’s products marketing mix. The launch of Samsung Galaxy S3 came at the right time when people were waiting for a smart phone tha t could provide more than what other mobile phones were providing, with its functionality surpassing customer expectations. The current Samsung’s image is that it provides reliable phones, however, Samsung Galaxy S3 was initially perceived as a phone like any other. The difficulty faced by customers is that they did not know that Samsung had introduced a phone with Samsung Galaxy S3 capabilities. The main strategy of overcoming the marketing communication barrier was for Samsung to create a stronger image for Samsung Galaxy S3, by creating public awareness, and putting Samsung Galaxy S3 at the top of consumers’ minds in the target group, with the objective being achievable through marketing communication (Laudon & Traver, 2010, pg 45-50). For Samsung to implement this marketing plan in their Samsung Galaxy S3 product, and achieve the objective, Samsung had to place the Samsung Galaxy S3’s price at a mid range of the market, with the gadget’s price being s lightly lower than that of its competitors. This clearly showed that Samsung aimed at selling Galaxy S3 to young people within the market segment. MARKET MIX According to the ad, the new Samsung Galaxy S3 had the following specifications; concerning networks the gadget had the capability of running 3G (HSPDA/CDMA), 4G (LTE/HSPA+) and Edge/2G (GSM/GPRS) using Android operating system version 4.1. The product used TouchWiz user interface and retailed at a price of $99 with contract and $549 without contract (Stuart, www.cim.co.uk). The Samsung’s software featured in Galaxy S3 aimed at impressing users with several great displays, though most of them suffered from poor executions; however, a customer can still skip the complicated part of the software and enjoy the hardware. With the Galaxy S3, Samsung managed to offer top-line performance with the product being more capable than any other phone (Gay & Charlesworth, 2007). With a great phone, a question at hand would have been t he right marketing formula for the Galaxy S3 (Strauss & Frost, 2011, pg 67-70). The marketing formula is like a recipe, that much for A and that much for B and in the end is a combination that tells a success story or a complete failure of a product, the combination constitutes a marketing mix. Prior to developing Galaxy S3, the company needed to consider the quality of the product required, in order to determine

Finite Element Analysis of Structures MSc in CIVIL ENGINEERING Essay

Finite Element Analysis of Structures MSc in CIVIL ENGINEERING - Essay Example Upon assessment of the bracelet, the assessment requires a report on the design as well as making recommendations and preferences to the design. The project requires skills of structural mechanics and dynamics to assess the functional capacity of the bracket. Through real life analysis, the viability of the design shall be developed by incorporating the availability of material as well as the safety of the design. The problem that is presented in this report is a suspicion that a given design of a ceiling bracket fails to meet the user requirements and may be unfit. There is also suspicion that the production of the bracket may not be a viable idea, economically. Although the functional requirements of the bracket may have been included in the design of the bracket, its usability, flaws in the design as well as the structural elements of the production process may hinder applicability and reliability. The problem that the proposed bracket is solving is supporting a maximum vertical load of six Kilo Newton and a side load of two Kilo Newton. The investigation of the viability of the bracket can be derived from the definition of an engineer. An engineer is a professional who has acquired the academic qualifications in the engineering field and is capable of practicing the concept. This involves, identification of a problem that faces a community or individuals, assessment of the problem, proposing of possible solutions to the problem and production of the best-suited solution while ensuring that the functional requirements, which define the problem, are met. The economic and aesthetic functions of the developed solution have to be also integrated in the solution. The investigation thus is done to establish the viability of the bracelet design, in ensuring that it meets the functional requirement of supporting the weight of various elements from the ceiling. Under the investigation, it is also worth noting